Buying at the right price

Our media buying negotiations are based on the knowledge of how different media channels work. Using test data or industry knowledge, we can set accurate target prices for almost everything we buy. We are able to calculate the maximum and minimum prices needed to access to the most effective parts of the media spectrum. If it is a newspaper title or a direct mail list, we will know what prices we can trade at in order to deliver the results you need.

If we can't buy a selected media vehicle at the price required to make it work, we move on to the next most suitable option. Media is so fragmented there are always effective alternatives. We exploit this. The target price is always a key factor - we only buy where we can secure the target price.