Data Marketing

Data Marketing is still a relatively new advertising platform, and there has been an emergence of data related marketing companies in recent years. The success of Data Marketing relies on the most important component in any given Direct Marketing programme: namely, the data. Whether you intend to utilise your own database, or buy/licence a specific mailing list, quality is paramount for accuracy, and results.

Data Marketing is incredibly effective as part of an advertising campaign, but can work extremely well on its own, especially when targeting a niche sector. There are a number of components involved, and, as every client is different, every solution we propose is unique.

We deliver the entire project. Occasionally we are asked to simply help with one or two aspects of a campaign.

What's Involved?

A Data Marketing campaign could involve several, or all of the following:

Data Cleansing and Profiling

Working with your own data, cleansing involves updating, de-duping and verifying your information against valuable sources of business information. Depending upon your objectives, it may include appending your records with market information, segmenting into different categories, or pulling together information from several sources to end up with one master data file. This results in a database that you can confidently, and accurately, work with.

The necessity of profiling is based on a number of issues, such as the objectives of your company or campaign, the size of your database, your budget. It involves scrutinizing your existing data geographically, demographically, positioning and size of clients, etc. in order to determine who your customers really are. Even businesses who are sure they know their customers, are greatly surprised by the results.

Business Mailing Lists

You may want to license a mailing list defined by specific sector, location, demographic or other criteria. We can provide you with the most appropriate and up-to-date lists available. Alternatively, we can recommend the most likely prospects and buy lists accordingly, as a result of your profile.

Business Mailing Lists are available across all industry sectors and by specific contact type, and cover the following Industries:

• Agriculture 72,910
• Construction 176,073
• Food And Drink Produce 16,652
• Manufacturing 135,010
• Materials 29,430
• Retail and Consumer 492,342
• Services 648,662
• Transport 61,134