Essex and Herts Air Ambulance Trust
Following our successful, on-going partnership with Essex Air Ambulance, the Charity chose Perception to provide assistance with the launch of a new Air Ambulance service, for Hertfordshire.
Working as back-up to over 100 volunteers and marketers, Perception provided branding, marketing and design support to encourage the Hertfordshire community to donate time and money towards a dedicated Air Ambulance service.
Due to the incredible generosity of people and businesses, the aircraft was launched at Stevenage Borough Councils spectacular fireworks event at Fairlands Valley Park in November. Healthcare company Roche supported the launch event and has adopted Herts Air Ambulance at its charity for 2009.
Our deliverables included:
- Visual branding
- Numerous marketing tools and literature to support events and promotions
- Interfacing marketing support
- Household penetration through direct mail campaigns
- Branding of helicopter
- Launch promotional literature
- Branding of headquarters
- Design and build of website
Awareness is continually growing in order to help to keep the aircraft operational.
"As a charity the Essex & Herts Air Ambulance Trust is constantly looking for new ways to fundraise to help keep the Air Ambulance flying. It is crucial that we communicate the right message for both of our brands, Essex Air Ambulance and Herts Air Ambulance. The team at Perception Advertising work tirelessly to help us achieve this providing a professional and friendly cost-effective service."
Aderyn Gillett - Communications Manager
Facts of flight
- It costs in the region of £80,000 per month to operate the aircraft
- Herts Air Ambulance receives no funding from the National Lottery
- Herts Air Ambulance relies on the generosity and goodwill of the people and businesses of Hertfordshire
- If you would like to support either Essex Air Ambulance or Herts Air Ambulance please visit www.essexairambulance.uk.com
