Marketing Strategies contd.
A Strategy can be short, medium or long-term (5 years) – and includes in-depth detail such as demographic and geographic profiles, target audience, sustainable growth solutions through existing as well as potential clients, media recommendations, time-lines and budgets.
Once a strategy has been accepted, work can be fully executed and managed through Perception, or supplied as hard-copy and pdf formats.
What does a Marketing Strategy include?
Inclusion depends upon the nature of your business, budget, duration of campaign(s), and the market place. However, a strategy can take anywhere between two and seven weeks to research and prepare and may include:
- Profiling and analysis of existing customers
- Defining the target
- Confirming the brief
- Data recommendations
- Direct Mail – traditional and emarketing
- Telemarketing and Reporting
- PR, events, promotions
- Advertising recommendations
- Media packages, methods, costs
- Demographic and geographic information
- Aligning out-going marketing with internal operations
- Creative recommendations
- Branding, image
- Design and copywriting recommendations
- Print solutions
- Website analysis and recommendations
- Signage, interiors, incidental opportunities
- Time-line
- Budgets
- Managing growth
