Data Marketing contd.
…propose is unique.
We deliver the entire project. Occasionally we are asked to simply help with one or two aspects of a campaign.
What's Involved?
A Data Marketing campaign could involve several, or all of the following:
Data Cleansing and Profiling
Working with your own data, cleansing involves updating, de-duping and verifying your information against valuable sources of business information. Depending upon your objectives, it may include appending your records with market information, segmenting into different categories, or pulling together information from several sources to end up with one master data file. This results in a database that you can confidently, and accurately, work with.
The necessity of profiling is based on a number of issues, such as the objectives of your company or campaign, the size of your database, your budget. It involves scrutinizing your existing data geographically, demographically, positioning and size of clients, etc. in order to determine who your customers really are. Even businesses who are sure they know their customers, are greatly surprised by the results.
Business Mailing Lists
You may want to license a mailing list defined by specific sector, location, demographic or other criteria. We can provide you with the most appropriate and up-to-date lists available. Alternatively, we can recommend the most likely prospects and buy lists accordingly, as a result of your profile.
Business Mailing Lists are available across all industry sectors and by specific contact type, and cover the following Industries:
- Agriculture 72,910
- Construction 176,073
- Food And Drink Produce 16,652
- Manufacturing 135,010
- Retail and Consumer 492,342
- Services 648,662
- Transport 61,134
Consumer Mailing Lists
There is a wide range of consumer mailing lists which can be narrowed down by specifying specific criteria (i.e. area, interests, age, income and family composition.)
- Charitable Concerns
- General Information
- Healthcare
- High Street Shopping
- Home
- Home Shopping
- Leisure
- Money and Investments
- Motoring
- Travel
Business at Home
Although quality listings for Directors at Home are limited, it is possible to target business Owners/Directors in the office and at home simultaneously and for double the impact.
Business E-mail Lists
As with most forms of advertising and marketing, there are rules and boundaries that must be adhered to. However, we can help you reach your audience at the touch of a button - literally, at just the right moment and via the most popular medium in business today. Again, e-mail marketing mailing lists can be defined by specific criteria.
Business e-mail lists for the following Industry Sectors:
- Retail and Consumer 59,681
- Agriculture 6,578
- Construction 30,107
- Food and Drink Produce 3,721
- Manufacturing 43,601
- Materials 8,579
- Services 160,105
- Transport 16,343
CRM Consultancy
Our broad experience across the whole marketing spectrum means that we can help you to achieve the very best return on investment from all your customer marketing activities.
We work with a range of clients to help them develop their strategy, identify more prospects, win more customers, keep current customers loyal and maximise their profitability.
Our consultants will develop a keen understanding of your business, market and objectives before creating a bespoke customer relationship marketing solution.
Whether it's a systems, data management or a customer service issue we can manage the whole process - carrying out an audit of your needs, identifying your most profitable customers and prospects, analysing your marketplace, developing a channel strategy and feeding back the results.
Mailing Services
We offer our customers a complete service, from data processing right through to fulfilment and delivery. Our experienced designers can create a range of original artwork from your brief, including: bespoke envelopes, leaflets, letterheads and templates for different data mailings.
State-of-the-art technology enables us to collate, insert, wrap and address mailings quickly, neatly and efficiently 24 hours a day. All of our enclosing is audited so you can be confident that we have the capacity to handle many thousands of items each day 24/7.
We provide the ultimate next day delivery service for standard envelopes. Should you require something more unique, we offer overprinting in up to 4 colours on in-house and bespoke envelopes to your specification.
Telemarketing
A telephone call is usually the first time someone experiences your company, and first impressions last. The right impression is crucial to continued business growth.
Person to person contact must be handled with care - with an experienced and intuitive approach. Our campaigns are fully role-played and scripted before calling commences to ensure the best approaches are employed and communication is optimised.
Brand sensitive telemarketing staff are all of graduate calibre and work with the close direction of an Account Manager who ensures each project is conducted methodically and with brand integrity.
Some telemarketing campaigns require varying reserves of people and technology. In all, the resources are available at short notice so you can be confident of your needs being met without the logistical or financial burden of having to procure specialist resources.
Offering a full range of outbound and inbound services, and with millions of calls made each year across every sector, we deliver a unique depth of expertise and insight for the following areas:
- Market Research
- Lead Generation
- Appointment Setting
- Outbound Telemarketing
- Event Attendance
- Customer Survey
- Account Profiling
