Testimony to success

Our case studies are just that. Explanations of how we created unforgettable campaigns, built brands and helped clients achieve their often challenging and complex targets.

Many happy customers have been compelled to add their own comments and we have included some of these here too. As most of them continue to say, what they do today, will have a lasting effect on what their business can do, tomorrow. If advertising and design ceased to exist, there would be far fewer successful businesses and a rather dull world!

Ultimately advertising, marketing and design, innovatively wrapped up with a great idea behind it, is about successfully promoting your brand, your image. And image, is everything. Well not quite. But it helps form our point of view.

 Creators of the 'Vitality' brand for a NHS well-being advertising campaign targeting mass markets

Case studies

There is nothing so credible or indeed, vital, as the ‘proof in the pudding’.

Here are just a few case studies featuring some of our leading, marketing-astute customers, cherry-picked to provide you with a little more understanding of what we do, and how we do it.

Client testimonials

As important as accreditations if not more so, are the comments we receive from happy customers.

Due to the sensitive nature of some of our public sector advertising and design work, we are unable to display everyone’s comments, but if you would like a testimonial relevant to your sector or requirement, just ask.

 Perception Advertising are specialists in creative graphic design and advertising

"The advertising has certainly generated a lot of interest in the MEND and mini-MEND programmes. I was the only one of the team in the office on Friday, and I didn’t stop answering the phone all day!"

Health Improvement Team, Children and Young People - NHS South West Essex PCT

“We initially got in touch with Perception to develop a brand around our new well-being service. Perception dealt with this request very enthusiastically and professionally. We were very soon presented with seven brands ideas from which Vitality was selected.

Our second objective was to market our smoking cessation service under the new branding of Vitality. Due to being so impressed with Perception’s work we asked them device a marketing plan for all design work and media buying. In our six months relationship Perception have also designed all of our adverts, created leaflets, booklets, business cards and stationary as well as carrying out telemarketing on our behalf.

The marketing of Vitality by Perception has lead to an increase in the number of people accessing our services. In addition to this in a very short span of time our brand recognition is quite high. This is a great result for us especially since Vitality was only launched in March 2008.”

Henna Ali, Vitality - NHS South West Essex PCT

“As a charity the Essex & Herts Air Ambulance Trust is constantly looking for new ways to fundraise to help keep the Air Ambulance flying. It is crucial that we communicate the right message for both of our brands, Essex Air Ambulance and Herts Air Ambulance. The team at Perception Advertising work tirelessly to help us achieve this providing a professional and friendly cost-effective service.”

Aderyn Gillett, Communications Manager - Essex & Herts Air Ambulance Trust

“Design is of utmost importance to us as Architects, and Perception understood exactly what we were after. We wanted a corporate brochure to celebrate our company’s ten successful years. Perception excelled at my brief with exceptional photography, copywriting, and tight design. They co-ordinated everything – the print too. I am delighted with the result.”

Peter Emptage, Managing Director - Emptage Architects

“Perception Advertising have always offered excellent customer service, innovative ideas and cost effective solutions to our marketing requirements, a real pleasure to work with.”

Claire Layton, Marketing - Business Link Essex

“I have worked with Perception Advertising for many years and I have found their preparation for work going to print excellent and the groundwork that is done before is very professional and an example to all design agencies. It is so common to have work given to you by a design company that has only looked at a project from their point and not even considered if it is cost efficient or practical to produce, with Perception Advertising I have full confidence in their abilities to produce a top class design that is both well designed and easy to produce because they will always ask for an opinion from the print company if they were not sure. If I was to recommend an agency to anyone who wanted to re-brand or produce new designs I would have no hesitation in putting Perception Advertising in the frame.”

Ian Chance, Sales Director - Blackhammer

“We have been working with Perception for the past year or so. We have just closed a massive deal, the best ever, for 40 units. I guess I should thank Perception for the great literature they have produced that I am sure has been instrumental in us getting this order.”

Simon Demetriou - Todd Research

“Friendly, efficient, reliable and above all professional, everything you could possibly want from an advertising company.”

Julie James - Essex Drywall

“We have an excellent and loyal working relationship with Perception. Their understanding of both the traditional and new media mix, and appropriate relation to maximizing creativity with any given media, is second to none. They have a completely unbiased attitude towards advertising and marketing which ensures maximum benefit and cost-effectiveness for the client, who have returned again and again. This is an agency who know their stuff!”

Geoff Cole, Chairman - Rathbone Media

“Since working with Perception we have had a huge increase in demand for our services. Within the first day of our campaign 70% of the 80 places on our Cooking Skills programme were full. Perception are friendly, helpful and responsive – they are always willing to go the extra mile! Perception have enabled Vitality to expand rapidly, reaching our target audience and improving health and well being right across south west Essex!”

Colin Brown, Marketing Manager - NHS South West Essex PCT

“Perception Advertising have been instrumental in increasing student numbers at The College at Braintree, their knowledge of the sector, their designs and media buying expertise has achieved for the College several high profile Marketing campaigns. It has been a pleasure to work with the team and I hope this will continue in the future.”

Debbie Waller, Marketing and Communications Manager - The College at Braintree

“A charity requiring events and fundraising campaigns to raise much needed funds to keep the Air Ambulance flying and saving lives. One new fundraising event, introduced in 2009, was the Colne Valley Cycle Ride which attracted just over 70 cyclists in its first year. However, we needed to grow the event in year two and by working with the team at Perception Advertising we developed a marketing strategy which has seen the event double in size in 2010 with 170 riders taking part and generating nearly £8000 for the Charity. We are now looking forward to working with Perception to look at new ways to grow the event in 2011 – their creative approach is always refreshing but more importantly it delivers results!”

Pam Withrington, Head of Marketing and Fundraising - Essex & Herts Air Ambulance Trust

“I’ve just had the latest call figures for Vitality sent to me. I thought you might like to know that compared to the start of the campaign, we have had a 412% increase in calls to the service! Smoking cessation is a game of numbers to some extent – the more people we can get through the service, the more quitters we achieve, and this figure in terms of call increase is phenomenal! We also found out last week that we had the highest rate of four week quitters in the East of England region, and by a large margin. I believe the work that you and Perception did in terms of marketing was key in helping us achieve this.”

Ian Wake, Associate Director of Public Health - NHS South West Essex PCT

“I have always admired Perception’s skills. Somehow, they manage to take a complex proposition and turn it into something that’s easy to grasp, wonderfully engaging and above all, influential. I have worked directly with Perception on many projects. In all cases, it’s all been first-class stuff and in a nutshell; they will work hard for you and exceed your expectations. What more could you ask for?”

John Calvert, Director - Airforce

“The effect of combining art direction and photography to create an innovative image, or to turn a seemingly boring business shot into a brilliant, creative one, must never be underestimated! Perception manages to bring everything to life through cleverly constructed ideas. Even the simplest photograph is considered from both an aesthetic viewpoint and the ability to correctly represent its core purpose.”

Mike Molloy, Managing Director - Michael Molloy Photography

“Perception are quick, responsive and always understand the brief without having to get into detail, a very professional and first class service.”

Angela Kimberley, Marketing - Ixion Holdings

"Perception is one of the best all-round agencies in the regions. They handle all aspects of creative, marketing, and advertising and their all-round view provides clients with unbiased, cost-effective solutions whatever business sector they’re in. They certainly have the edge.”

Martin Cole, Managing Director - Rathbone Media

“I worked with Perception on several pieces of advertising and was extremely pleased. They assisted me through several processes, they were always a good communicator and hit our deadlines so I would highly recommend them.”

Michael Harcum, Marketing - NHS South West Essex PCT

“To sum up Perception in one word is easy – brilliant! We have been working with Perception since 2009 and have always been highly regarded as their client. The team are approachable, professional and always at hand to help and advice. The agency are creative, full of energy and fun to work with! I would highly recommend them to others.”

Varsha Patel, Marketing and Communications Manager - Palmer’s College

“A very capable company, easy to deal with. A source of expertise and a great contact for all aspects of our advertising campaigns. A pleasure to work with.”

Jane Puttock, Marketing Manager - South Essex College

“The new corporate brand and associated literature items has been an inspiration to the organisation and refreshed company thinking. Existing clients have on the whole embraced the new look and there has been an increase in new business.

A recent short, sharp 2-week burst in one local publication, resulted in 13 calls and 15 positive actions taken. Newspaper advertising still works!”

Marion Smith, Director - Quality Solicitors Hill & Abbott

“May I thank you for all the work you’ve done for us so far. Leonard Gray remains completely delighted with the brand. You gave us a really strong platform to move forward on.”

Catherine Coale, Marketing Manager - Leonard Gray

“I’ve had the pleasure of dealing with Perception on many occasions over the years. I’m always struck by their professionalism and overall creative approach which consistently illustrates a keen understanding of client strategy and objectives. Their ability to draw on varied experience to produce multi-layered and integrated marketing solutions is impressive. They demonstrate keen attention to detail and focus on delivering true value to clients.”

Tony Pelham, Account Director - Global Radio

“Thank you very much for your service. The folders look great and we are very pleased with the service and end product from Perception.”

David Leigh - GT Exhibitions

“Since launching Waterhouse Volvo with Perception’s help in November 2012 we have seen a steady increase in footfall to our Chelmsford showroom, selling in excess of 40 cars in less than 3 months, whilst attracting increasing numbers of online visitors. A combination of Waterhouse's superb and diligent service, and Perception’s traditional and online marketing campaigns, are major contributing factors to steady growth in these highly competitive and lean times.”

Nigel Pavely, Sales Director - Waterhouse Cars

We’ve had a fantastic response to the Facebook and Google remarketing campaigns (really, really good)! The campaign was a huge success achieving 3,000 clicks and 7 million Facebook impressions and 300,000 Google remarketing impressions across a six week period. I’m sure we’ll work with you again for this in the future!

Jonathan Rhodes, Marketing Director - Westminster Adult Education Service

“Without doubt that this campaign was a great success. Combined with the outdoor advertising and face to face events, a great deal of our target audience saw and heard these messages more than once throughout Hertfordshire and South Bedfordshire. In particular, the Facebook campaign with more than 5K hits to the website was a great success. I really enjoyed working with you and felt that you took my brief and the tight budget constraints and returned a very workable solution to our advertising needs.”

 Perception Advertising are specialists in creative graphic design and advertising

Michele Wheeler, Marketing - Mount Vernon Cancer Network

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