We initially got in touch with Perception to develop a brand around our new well-being service. Perception dealt with this request very enthusiastically and professionally. We were very soon presented with seven brands ideas from which Vitality was selected.
Our second objective was to market our smoking cessation service under the new branding of Vitality. Due to being so impressed with Peception’s work we asked them device a marketing plan for all design work and media buying. In our six months relationship Perception have also designed all of our adverts, created leaflets, booklets, business cards and stationary as well as carrying out telemarketing on our behalf.
The marketing of Vitality by perception has lead to an increase in the number of people accessing our services. In addition to this in a very short span of time our brand recognition is quite high. This is a great result for us especially since Vitality was only launched in March 2008.
Henna Ali, Vitality/South-West Essex PCT
Read more about the work we've done for Vitality/South-West Essex PCT
Who: SWEPCT – Vitality, NHS
What: Marketing, DM, branding, copy and design literature. Print. Website. Telemarketing. Multi-media campaigns including planning, buying, handling, and all creative.
When: Since February 2008.
Expansion: Since launching consumer response has been overwhelming. Different facets of the service have been added to the marketing campaigns including Choose and Book, Weight Management, Walking for Health, Chlamydia and MEND.
Younger people are smoking. STD is on the increase. Drug dependency is growing. Few understand exactly what a ‘unit’ is, whether they are drinking too much, eating the wrong foods, not exercising enough.
These were some of the prevailing concerns new NHS client SWEPCT shared with us. They wanted to re-brand their service in a positive, contemporary way and provide a holistic solution to an escalating problem.
They needed us to help them identify and reach a niche target with a hard-core attitude, within a defined geographical area with specific constraints.
They required a marketing plan, company name and brand, literature, advertising, media, website, radio campaign, outdoor campaign, press campaign, copy, design, execution and handling…
All within an eight week period.
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Perception are quick, responsive and always understand the brief without having to get into detail, a very professional and first class service.
Angela Kimberley, Ixion Holdings
Perception Advertising have always offered excellent customer service, innovative ideas and cost effective solutions to our marketing requirements, a real pleasure to work with.
Claire Layton, Business Link Essex
We have been working with Perception for the past year or so. We have just closed a massive deal (best ever) for 40 units. I guess I should thank perception for the great literature they have produced that I am sure has been instrumental in us getting this order.
Simon Demetriou, Todd Research Limited
Friendly, Efficient, Reliable and above all Professional, everything you could possibly want from an advertising company.
Julie James, Essex Drywall
We have an excellent and loyal working relationship with Perception. Their understanding of both the traditional and new media mix, and appropriate relation to maximizing creativity with any given media, is second to none. They have a completely unbiased attitude towards advertising and marketing which ensures maximum benefit and cost-effectiveness for the client, who have returned again and again. This is an agency who know their stuff!
Geoff Cole. Rathbone Media
The advertising has certainly generated a lot of interest in the MEND and mini-MEND programmes. I was the only one of the team in the office on Friday, and I didn't stop answering the phone all day!
Laura Gandon - Change 4 Life - Team Leader
Health Improvement Team - children and Young People
NHS South West Essex
As a charity the Essex & Herts Air Ambulance Trust is constantly looking for new ways to fundraise to help keep the Air Ambulance flying. It is crucial that we communicate the right message for both of our brands, Essex Air Ambulance and Herts Air Ambulance. The team at Perception Advertising work tirelessly to help us achieve this providing a professional and friendly cost-effective service.
Aderyn Gillett - Communications Manager (Essex & Herts Air Ambulance Trust)
Read more about the work we've done for Essex & Herts Air Ambulance Trust
Who: Essex Air Ambulance
What: Marketing, radio and door to door advertising and DM, re-brand, copy and design leaflets, forms, flyers etc. Print. Website.
When: Since April 2007.
Expansion: Since formed Essex & Herts Air Ambulance Trust, assisting Herts to enable their own Air Ambulance service, and launched new branding and marketing of Flight for Life Lottery.
An accident occurs on remote Essex scrubland at the busiest time of day. Rescue services are instantly deployed but hampered by heavy traffic.
Every second counts in the ‘Golden Hour’ – the crucial first 60 minutes of an incident.
Start the Eurocopter EC135 T2 rotor blades - star of the Essex Air Ambulance emergency service. Clinicians and life-saving support equipment fly to the scene and back to hospital within minutes. This is the fourth emergency flight of the day, helping to save lives, costing in excess of £2,000 and supported by over 100 volunteers, aircrew and staff.
In 2007 the Charity chose Perception to re-brand, raise awareness, and provide marketing and design support to encourage Essex people and businesses to provide donations, time and suggestions for fundraising initiatives.
Since the project began we have supported the Charity through design, numerous literature items and incentives and hard-working marketing – all on a shoe-string.
Awareness has grown, supporters have increased and the Charity is now helping Hertfordshire raise enough money to fund their own life-saving service.
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Design is of utmost importance to us as Architects, and Perception understood exactly what we were after. I wanted a corporate brochure to celebrate our company's ten successful years. Perception excelled at my brief with exceptional photography, copywriting, and tight design. They co-ordinated everything – the print too. I am delighted with the result.
Peter Emptage, Emptage Architects
Perception is one of the best all-round agencies in the region and has been a great partner organisation of ours for over 9 years. They handle all aspects of creative, marketing, and advertising and their all-round view provides clients with unbiased, cost-effective solutions, whatever business sector they’re in. They certainly have the edge.
Martin Cole, Rathbone Media
I have worked with Perception Advertising for many years and I have found their preparation for work going to print excellent and the groundwork that is done before is very professional and an example to all design agencies. It is so common to have work given to you by a design company that has only looked at a project from their point and not even considered if it is cost efficient or practical to produce, with Perception Advertising I have full confidence in their abilities to produce a top class design that is both well designed and easy to produce because they will always ask for an opinion from the print company if they were not sure. If I was to recommend an agency to anyone who wanted to re-brand or produce new designs I would have no hesitation in putting Perception Advertising in the frame.
Ian Chance, Blackhammer
At Business Link we continually seek both traditional and new ways of enhancing awareness of our services to the business community. Perception Advertising has worked with us for many years, providing high quality branding, cost-effective media campaigns, and consistent design that reflects our position. Perception is a full-service agency and always make the effort to go the extra mile.
Debbie Waller, Business Link
Since working with Perception we have had a huge increase in demand for our services. Within the first day of our campaign 70% of the 80 places on our Cooking Skills programme were full. Perception are friendly, helpful and responsive – they are always willing to go the extra mile! Perception have enabled Vitality to expand rapidly, reaching our target audience and improving health and well being right across south west Essex!
Colin Brown, South-West Essex PCT
